Lifestyle

TV News 3.0 by Zafar Siddiqui; An insider’s guide to launching and running news channels in the digital age

TV News 3.0 is a rare book from a media house owner Zafar Siddiqui, offering a step-by-step guide for launching a news channel in the digital age.

Author of the book, Zafar Siddiqui at the London launch in Sept 2019

Television news, which has played a crucial role in the world’s most momentous events, from wars and royal weddings to humankind’s first steps on the moon, is in the midst of a digital-fuelled revolution.

In its early years, TV news was monopolized by large corporations and state broadcasters, who controlled what went on air and where. Then technological advances in the 1980s enabled billionaires such as Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.

Today we are living through a third, turbulent iteration: streaming over the internet is radically changing how television is produced, watched and delivered.

It has so dramatically lowered the costs of entry into what was once the exclusive domain of governments, multinationals, and tycoons that almost anyone can now set up their own global news channel. But in such a fragmented world, awash with ‘fake news’, which and what can we trust?

In this stimulating and authoritative study, Zafar Siddiqi, who has launched and run four news channels across three continents, discusses the profound implications of this new era and challenges to television news from TV News 3.0 is a rare book from a media house owner, that will interest entrepreneurs, media and journalism students, industry insiders and anyone who has mused about television’s effect on humanity. The book is a step-by-step guide for launching a news channel in the digital age.

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‘A comprehensive guide to the fascinating world of news channels by one of the pioneers of 24-hour news in the Middle East, Africa and Asia’
Richard Tait, former Editor in Chief, ITN

‘If you think the digital revolution in news spells the end of the 24-hour news channel, read this book and think again’
Chris Birkett, former Executive Editor, Sky News

August 2019 | Paperback | Rs1,395 & £12.99 | Blue Magpie Books

The book dwells at length on aspects of the news business such as: How to hire great people to help make a TV business dream happen, How to write a compelling business plan that will make investors back a venture, What it takes to make great TV news stories and programmes, How to avoid the mistakes he made; and The three essential attributes every TV news channel needs to prosper.

Grab your copy now!

Saman Siddiqui

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