Spotify announces a brand new partnership program for independent artists in Pakistan. Centered around the Fresh Finds Pakistan playlist, the program’s focus is on helping developing artists learn, collaborate, and grow, giving them the tools for long-term, sustained career success.
Since its global launch in 2016, Fresh Finds has playlisted over 25,000 artists, with their average monthly listeners increasing by 108% in the 28-days following the add, compared to the previous 28-days. For artists whose first Spotify editorial playlist is Fresh Finds, over 44% go on to be added to another editorial playlist on Spotify.
Among the artists in the initial ‘class’ of Fresh Finds Pakistan are Farheen Raza Jaffry, Gemini Djs, and Lil Mucid. These up-and-comers will be provided with a substantial suite of opportunities including:
Fresh Find Pakistan will be added to the global hub which features up to 15 new regional Fresh Finds playlists from all over the world including Brazil, Spain, Australia/ NZ, UK/IE, Philippines, Indonesia, Singapore/ Malaysia, Vietnam, India, Italy, Germany/Switzerland/Austria, South Korea, and Turkey, to further Spotify’s mission of helping developing artists find a global fanbase.
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