Technology

Dawlance launches ONE TOUCH Dishwasher with Dirt & Load Sensors

Dawlance is Pakistan’s market leader in home-appliances and a fully owned subsidiary of Arcelik – the largest Turkish enterprise, which is also the third-largest manufacturer in Europe. Being the most reliable brand, Dawlance has now unveiled its innovative ONE TOUCH Dishwashing machine in Pakistan, to create unmatched convenience for the consumers and pleasant experiences for the household.

Dawlance is already the market-leader in Pakistan’s Dishwasher market. With the introduction of this One Touch Dishwasher, its consumer-base, brand-equity and perception will be further strengthened. With the selection of the right programme, this complete One-Touch solution effectively washes and removes the toughest of Pakistani stains at high temperature, which is not possible with handwash.

This dish-washer is enriched with a dedicated Dirt-Sensor. Once the dishes are loaded, it detects the level of soiling to automatically decide the details of the wash-cycle. It also features a Load-Sensor to detect the number of utensils, loaded in each wash-cycle. So now, with Dawlance’s 10 years of Inverter Warranty, you can enjoy a life-time of clean dishes, with just One Touch.

For the ability to wash 140 utensils in one cycle, the user can choose from a 12-place setting, to clean all kinds of utensils used in Pakistan. With an energy-conservation rating of A++, this product promises a lifetime of significant savings on your electricity bill. While its Silent-Operation (44 Decibels only) keeps the household very quiet, even during your daily dishwashing routine.
Similar to the previous Dawlance models, this new dish-washer has a complete Stainless steel interior, that promises fully hygienic and healthy utensils and dishes for the consumer families.

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The Head of Marketing at Dawlance – Hasan Jamil said, “Dawlance is committed to provide the next level of convenience and reliability in the households, with unmatched user-experiences and a modern lifestyle for its consumers. This One Touch Dishwasher has been created after extensive Research & Development (R&D), to meet global quality parameters. Building on the success story of Dawlance Dishwashers, it reflects the highest standards of Arçelik to ensure regulatory compliance across global markets, while Dawlance establishes its brand as the trendsetter in the Dishwasher category as well.”


About Dawlance:

Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances , hoods &hobs, washing machines, dishwashers and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success.

Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.

Saman Siddiqui

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