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Puma to end its sponsorship of Israel’s national football team

PUMA has been the target of a worldwide BDS campaign over its support for Israeli apartheid.

Puma is set to end its sponsorship of Israel’s national football team!
The German sportswear company on Tuesday disclosed its decision to terminate the sponsorship of Israel’s national football team by 2024.

The news agency “AFP” reported, that the sportswear company did not make its decision amid the Israeli operations in Gaza.

Rather, the strategy was reviewed at the end of 2022, after which it was decided that Puma would not make kits for the Israeli team from next year.

A Puma spokesperson in a statement said that both major teams have signed deals that will be announced this year and in 2024 because contracts with teams like Israel and Serbia are to expire in 2024.

On the other hand, social media users laud the German company’s decision. Several users shared the opinion that the decision was taken amid the ongoing boycott calls against the companies that support business with Israel.

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However, the boycott efforts against Puma stem from its contract with the IFA since 2018, with activists criticising the IFA’s inclusion of teams based in Jewish-only settlements in the occupied West Bank, considered illegal under international law.

 

NewsDesk

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