CocaCola loses $4 Billion after Cristiano Ronaldo moves coke bottles and endorses water
Coca-Cola loses $4 billion after Cristiano Ronaldo moves coke bottles and endorses water!
During a press conference ahead of Portugal’s Euro 2020 opener against Hungary, Ronaldo looked at two glass bottles of Coca-Cola, an official sponsor of the tournament, and removed them from his front.
He placed the bottles out of sight, Ronaldo held a bottle of water and said Aqua, and proclaiming to the assembled journalists he said people should “drink water”.
https://twitter.com/IbnAdam34/status/1405060100809584642
That cheeky moment from the football great has caused a $4billion loss for Coca-Cola.
Coca-Cola went from being worth $242 billion to $238 billion a brutal 1.6% drop for the company on the stock market.
At the start of the press conference, as per The Athletic report, Coca-Cola’s shares were worth $73.02 each but by the end, they’d dropped to $71.85 — a 1.6 percent dip in value that was worth a total of $5.2 billion.
Coca-Cola issued a statement in response to Ronaldo’s antics, saying that “everyone is entitled to their drink preferences” and everyone has different “tastes and needs”.
A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
Meanwhile, the stunt has left keyboard warriors busy on Twitter:
#CocaCola
— Varsha saandilyae (@saandilyae) June 16, 2021
Reel Real
Influencers. Influencer. pic.twitter.com/XCNFJkbWwh
DUMP #COCACOLA! pic.twitter.com/EmFxVZxNDN
— ⓟolⓚad⬡t ₿🅡own (@bitcoin_brown) June 15, 2021
The Head of marketing of Coca-Cola when #Ronaldo moved the bottles placed in front of him during the press conference #CocaCola pic.twitter.com/kWouNUwnHg
— Gracie (@Crabcountess) June 16, 2021
Elon – I can move the market with one tweet
— Nilisha Mantri (@nilishamantri_) June 16, 2021
Ronaldo- "Hold my bottle"🤣🤣#CocaCola #Ronaldo pic.twitter.com/vkVdMlVser
#CocaCola
— Ruthless Truth (@ruthlesstruth01) June 16, 2021
Top world player in hide and seek🤣😂 pic.twitter.com/d23GZpYpBk
Time to settle this debate.
— Socios.com (@socios) June 15, 2021
❤️Like for #CocaCola
🔁Retweet for #Water pic.twitter.com/MDJZHE7tLu