In the notification, PRMRA stated that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the “true picture of Pakistani society”.
“Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamorised in utter disregard to Islamic teachings and culture of Pakistani society,” PEMRA stated.
The regulatory authority added that it has directed channels time and again to review content with “indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events”.
It also added, “On the prevalent trends in Pakistani drama industry, Pemra is not only receiving numerous complaints from the general public on Pakistan Citizen Portal (PCP) and media/ What’s App groups.”
As being reported, most complaints received by the PEMRA Call Centre during September concern drama serial Juda Huay Kuch is Tarah.
The drama created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode.
However, the latest notification has drawn flak on social media.
PEMRA finally got something right:— Reema Omer (@reema_omer) October 22, 2021
Intimacy and affection between married couples isn’t “true depiction of Pakistani society” and must not be “glamourised”
Our “culture” is control, abuse and violence, which we must jealously guard against imposition of such alien values pic.twitter.com/MJQekyT1nH
Two wrongs does not make one right i seen so many people gives example of another bad to justify another bad saying stop this nonsense and otherwise let this one also— Rehan Gillani (@dr_gillani) October 23, 2021
Husband and wife ky characters par bi ye qanoon lgy ga????— Qasim Shafique (@ShafiqueQasim) October 23, 2021