Fashion and Design

Amna Arshad launches exquisite luxury formal collection EMIRA

Emira is a celebration of the feeling of love, the purest feelings of them all. A celebration of youth and of being yourself.

luxury formal collection EMIRALuxury formal collection EMIRA - OyeYeah News
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Amna Arshad has dressed the likes of Saboor Aly, Mansha Pasha, Muneeba Mazari and many more renowned women. With a prominent name in the fashion industry, she has recently launched her new collection, Emira. Exquisite luxury formals for all your wedding wear needs this season.

Ranging from heavily embellished silk shirts to sheer dupattas that complement the outfits perfectly.

Emira is the coming together of complementary colour palettes with royal embellishments, carefully handcrafted for you. The glamorous new collection has transformed basic wedding wear into a fresher, younger and more stylish form with ruffled dupattas, cutwork backs, and tassels. It’s a play on fabric and flair with beautifully designed organza, net, and tissue pieces.

The collection has attracted audiences ranging from young girls to women. Emira is meant to cater to women of all ages and make them feel fashionable and fun. Her outfits can be worn as bridals or just formals.


While speaking about her new collection, designer Amna Arshad said, ‘Designing wedding wear is always about burst of emotions, whether it’s for the bride herself or her loved one, for us weddings are that one special step stone in ones that life that shouldn’t be compromised, however this year due to all the chaos caused by Covid-19 we thought we shouldn’t compromise on the dreamy wedding look every girl has! We made our prices significantly economical and portrayed in our shoot that with a little bit of jazz and few close family and friends you can still have that princessy dreamy wedding. Hence this is where the name of the collection came from Emira, it literally translates into Princess.’


She also added that there was no compromise on the quality of the work, “We have used voluminous fabrics, both a mix bright colours and our all-time favourite pastels and detailed handwork to create Magic in simplicity.”


Emira is a celebration of the feeling of love, the purest feelings of them all. A celebration of youth and of being yourself.

Amna Arshad launched her collection online early last week and is now taking appointments for her studio.

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