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L’Oreal to remove words like ‘whitening’ from its products

Several companies have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement.

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Amid the global rise of the Black Lives Matter movement, many of the companies are being criticised for their skin-lightening products.

That has made many international companies drop the word whitening or fair from their products. After the  Indian and Bangladeshi arms of Unilever, French cosmetics giant L’Oreal has decided to do the same.

In a statement on Saturday, French cosmetics giant L’Oreal has announced that it will be removing words like “whitening” from its products, against the backdrop of global anti-racism protests.

“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the company said in a statement.

 

 

the authorSaman Siddiqui
Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.