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Marketing 101: Pakistani tea-seller attracts customers with released IAF pilot Abhinandan’s viral photo

It’s obvious that all the products and services in a market demand some extent of marketing strategies for an improved sale and to gain the targeted market, merchandisers use their USPs (Unique Selling Point) designed in a manner to achieve desired objectives.

A good marketing strategy does not necessarily require spending hefty sum of money but it is all about the good and unique ideas that make the difference. A not-much-literate tea seller of Karachi has all in his mind how to earn good by making an attention grabbing strategy for selling his tea.

The tea seller displayed a banner of the iconic tea sipping pose of the Indian Air Force wing commander Abhinandan. The idea truly garnered appreciation for the Chaiwala on both sides of border.

A twitterati posted the picture of the tea stall and within a couple of hours it took the social media with a storm.

The caption on the poster read “Aisi Chai kay dushman ko bhi dost banaye”( Tea that even turns foes into friends).




Last month, Wing Commander Abhinandan Varthaman was captured by Pakistan Army after his fighter jet was shot down in Azad Jammu and Kashmir upon violation of the Line of Control (LoC). The Pakistani armed forces treated him well and later he returned to India as a ‘gesture of peace’ after airstrikes between the two countries.

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