Marketing 101: Pakistani tea-seller attracts customers with released IAF pilot Abhinandan’s viral photo
It’s obvious that all the products and services in a market demand some extent of marketing strategies for an improved sale and to gain the targeted market, merchandisers use their USPs (Unique Selling Point) designed in a manner to achieve desired objectives.
A good marketing strategy does not necessarily require spending hefty sum of money but it is all about the good and unique ideas that make the difference. A not-much-literate tea seller of Karachi has all in his mind how to earn good by making an attention grabbing strategy for selling his tea.
The tea seller displayed a banner of the iconic tea sipping pose of the Indian Air Force wing commander Abhinandan. The idea truly garnered appreciation for the Chaiwala on both sides of border.
A twitterati posted the picture of the tea stall and within a couple of hours it took the social media with a storm.
The caption on the poster read “Aisi Chai kay dushman ko bhi dost banaye”( Tea that even turns foes into friends).
This Pakistani uncle has got some serious marketing skills. The small roadside tea stall has a banner with the following text: 'Khan's Tea Stall – A tea that makes foes turn into friends' with the image of Indian Air Force pilot #Abhinandan – #IAF pic.twitter.com/ldQVG6brI7
— Wajahat Kazmi (@KazmiWajahat) March 12, 2019
Haha model Abhinandan ko bhi to iss ad ki royalty milni chahiye
— Rubab Shahi💫✨ (@Rubabshahi) March 12, 2019
Excellent Example of asli ,diler dost.
Khan bhai ko Mera salaam kahena.— Vijaykumar Singh (@Vijayku30100414) March 13, 2019
What an idea ….Pakistani pathan…
Amazing marketing— Mohammad Ibrahim // ཨིབ་ར་ཡིམ། (@ibrahimxakkie) March 13, 2019
Lmao and ABhiNoneDone got free publicity :p and chai too 😂
— Meshal (@MisSidique) March 12, 2019
Bhai chhoti si dukaan behtar dimaagi.
— Khalid Mahmood (@KhalidM74402750) March 12, 2019
Haha…..It means Indian pilot has become the symbol of tea in Pakistan.
— saleem_bari (@bari_saleem13) March 12, 2019
Hilarious but must admit he has serious marketing skills uncle’s killing it 😂😂
— noor aawan (@noor_aawan) March 12, 2019
Sahi hain! Love it!!
— ronak_patel920 (@ronak_patel920) March 12, 2019
Last month, Wing Commander Abhinandan Varthaman was captured by Pakistan Army after his fighter jet was shot down in Azad Jammu and Kashmir upon violation of the Line of Control (LoC). The Pakistani armed forces treated him well and later he returned to India as a ‘gesture of peace’ after airstrikes between the two countries.
