Fashion label Zara slammed for exploiting Gaza genocide in its fresh ad campaign

Fashion label Zara is being slammed for exploiting the Gaza genocide in its fresh ad campaign!

The latest campaign of the Spanish retailer – features what appears to be dead bodies wrapped in white sheets, reminiscent of traditional Muslim burial shrouds, as well as rocks, dust and rubble.

ZARA ATELIER. Collection 04_The Jacket
A limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression. https://t.co/EiUO0avB4w pic.twitter.com/Mz2x6pH7ho

— ZARA (@ZARA) December 7, 2023

 

As the latest Zara Atelier collection featuring American model Kristen McMenamy was shared on social media, the Internet accused the fashion label Zara of exploiting the Gaza genocide and the hashtag #BoycottZara is trending across various platforms.

Zara Atelier collection sparked comparisons with images of Palestinian suffering.

Boycott Zara.
They support genpcide pic.twitter.com/yeJb8fIKgw

— 𓂆 🇵🇸FROM THE RIVER2THE SEA🪓 (@HereZmyself) December 9, 2023

 

how disgusting the world we live in,
how disgusting humans are when there is no humanity. #BoycottZara pic.twitter.com/u4F10hF5No

— نور 🇵🇸 (@noor_a25) December 9, 2023

 

The latest Zara campaign depicts what appears to be dead bodies wrapped in white body bags, reminiscent of traditional Muslim burial attire, as well rocks, dust and rubble.
Wtf were they thinking? This is intentional atp pic.twitter.com/IjH844e8jE

— ➳❥ (@VANITYxVAULT) December 9, 2023

how disgusting the world we live in,
how disgusting humans are when there is no humanity.#BoycottZara pic.twitter.com/GMJc5YiVTT

— . (@sumit9539) December 10, 2023

Marketing over a #genocide.

New low. Our pain isn’t for sale.

Shame @ZARA. #boycottZara pic.twitter.com/PHWBrjyfKQ

— Enaam S. (@AnamSalem) December 9, 2023

call me insane but ZARA ’s new collection can’t be just a coincidence like there’s no way this is the advertising during these times when there’s a genocide going on pic.twitter.com/Coy3bB8bQp

— christian allister’s wife (@e_crimina1) December 9, 2023

And the award for most tone deaf brand of the year goes to @ZARA 🤮

🚨Using imagery of Israel’s genocide of Palestinians to sell their fast fashion brand of clothing. pic.twitter.com/H1vkAorfuC

— AHMED | أحمد (@ASE) December 9, 2023