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Jacqueline Fernandez becomes first female face of Saudi ad ‘Hala KSA’

Bollywood star Jacqueline Fernandez becomes the first female celebrity to make it to a commercial in the Kingdom of Saudi Arabia Airport.

She is the official face for the ad campaign ‘Hala KSA’! Ever since the advertisement was posted at the airport, Jacqueline Fernandez’s image of promoting KSA tourism has been going viral on social media.

The change has finally arrived in the conservative authoritarian Kingdom; however, it will still require time for KSA to sign in its own local female models to appear in Kingdom’s ad campaigns that will be installed at the public places.

The reason for hiring Jacqueline must be that this Sri Lankan origin beauty enjoys a strong fan following on all social media platforms. She has also set up her YouTube channel recently and in a span of fewer than two months, nearly 264k people have subscribed to her channel and there have been more than one million views for all her videos to date.

Read More : #BTSinSaudiArabia trends top on Twitter

To revive its desperate economy, KSA has been venturing into new ideas that never saw daylight in Kingdom’s history. It is for the first time that KSA began offering visas to non-religious tourists.

And that’s what this Hala KSA is all about!


Saman Siddiqui

I am a freelance journalist, holding a Master’s Degree in Mass Communication and an MS in Peace and Conflict Studies, associated with the electronic media industry since 2006 in various capacities. Here at OyeYeah, I cover a range of genres, from journalism to fiction to fashion, including reviews, and fact findings. 

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