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Coronavirus: Asim Jofa Gears Up to Provide Free Protective Suits for Medical Staff

Acclaimed Pakistani designer Asim Jofa who has a massive fan following has come out to play his part during the tough times brought onto the country due to Coronavirus. Taking it to his Instagram, the designer announced that his brand is now gearing up to design and provide free of cost protective suits to medical staff, fighting against the pandemic on the frontline.

“Let’s fight back!” wrote the fashion house owner. “Asim Jofa and the team have taken an initiative to contribute to society and play our part in helping our front liners to win this fight against coronavirus,” he added alongside a video of himself announcing the initiative.

“We have started working on stitching protective gear for doctors and medical staff to wear for their safety. Please share and tag and support us in this noble cause. We appreciate all that our front liners are doing and stand by them in this time of need,” Asim shared.


The protective gear known as hazmat suits is a great need for doctors today who continue to get exposed to Covid-19 patients. Due to the surge in demand for the suits and Pakistan’s low resources, many doctors are inclined to perform their duties without the essential protective gear. Taking a huge step, Asim and the team are working on a prototype of the medical gear that will help many doctors in need.

“Asim Jofa and the team have come up with this first fabric prototype of a medical protective suit,” Asim captioned another video as he revealed the suit’s first look.

“At this testing time, we are together with our caregivers. A small token of our love and respect for the ones who are risking their lives to save humanity” concluded the fashion guru.


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