Multi-award winning fashion house Sania Maskatiya announces a new innovation for the fashion house; presenting a limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya.
The line is an ode to the brand’s signature cuts and craftsmanship, in beautiful summery hues designed for day-to-day essential wearability and comfort as fashion staples made specially for customers to embrace a new kind of summer.
The brands’ first set of limited edition lawn, cotton and cotton eyelet designs has been launched from 13th July 2020 on Instagram, WhatsApp, e-store, and the flagship stores. The collection will be available in multiple sizes at a price range of PKR 6,500 to 13,500.
The launch of ESSENTIALS by Sania Maskatiya comes at a time where the brand looks to evolve, innovate, and to introduce fashion that is more budget-friendly and accessible.
Sania Maskatiya has always been at the forefront of fashion evolution, among the first to proactively focus on digital marketing and e-commerce. Indeed, particularly during the global crisis brought by COVID-19, the Sania Maskatiya brand has proactively shifted its key focus to digital retail.