Vogue Portugal magazine came under fire for its cover image, glorifying mental illness.
The magazine shared the cover image for the July/August issue in an Instagram post, which has been flooded with hundreds of comments, most of them criticising the magazine’s effort.
The image shows a woman naked in a bathtub with two nurses pouring water over her.
The image was shared on social media with a caption: ‘THE MADNESS ISSUE. It’s about love. It’s about you. It’s about now. It’s about health. It’s about mental health. #themadnessissue. It’s about time.’
“It’s encouraging to know that the public will no longer stand to see mental illness used as a gimmick,” said Jo Loughran, director of the mental health anti-stigma campaign Time to Change.
“When people feel empowered to call out stigma, it can send a powerful message to the world – that stigmatising mental health problems is never acceptable.”
And there were a number of comments that followed on the post:
Meanwhile, Kirchnerova, the model featured in the bath photo, on Instagram revealed that the nurses who posed with her were her close relations.
“My career highlight,” she wrote, “made it to Vogue cover with my mum and my grandma!!! 3 generations on Vogue cover.” When the photographer Elliott Morgan wrote, “Disrespectful and missing the point,” Kirchnerova asked: “Explain.”