Watch: Emirates put flight attendant on top of Burj Khalifa for its latest advertising campaign

Emirates has taken its latest advertising campaign to new heights!

For its latest advertising campaign, Emirates has put a flight attendant on top of Dubai’s Burj Khalifa.

The 32-second clip was released to celebrate the UAE’s removal from UK’s travel red list shows an Emirates flight attendant standing at the top of the world’s tallest building.


Nicole Smith-Ludvik, a skydiver whose Instagram description quotes Helen Keller’s famous quip – “Life is either a daring adventure or nothing at all”, features in the video clip dressed as an Emirates flight attendant standing at the top of the world’s tallest building, the Burj Khalifa in Dubai.

She sifts through a series of placards that read, “Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates. Fly Better.”

“This is, without a doubt, one of the most amazing and exciting stunts I’ve ever done,” she captioned her post on her Instagram page.

“A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team.”

The Emirates has also released the behind-the-scenes video to counter the fake video claims.



Saman Siddiqui

Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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