Emirates has taken its latest advertising campaign to new heights!
For its latest advertising campaign, Emirates has put a flight attendant on top of Dubai’s Burj Khalifa.
Nicole Smith-Ludvik, a skydiver whose Instagram description quotes Helen Keller’s famous quip – “Life is either a daring adventure or nothing at all”, features in the video clip dressed as an Emirates flight attendant standing at the top of the world’s tallest building, the Burj Khalifa in Dubai.
She sifts through a series of placards that read, “Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates. Fly Better.”
“This is, without a doubt, one of the most amazing and exciting stunts I’ve ever done,” she captioned her post on her Instagram page.
“A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team.”
The Emirates has also released the behind-the-scenes video to counter the fake video claims.
Real or fake? A lot of you have asked this question and we’re here to answer it.— Emirates Airline (@emirates) August 9, 2021
Here’s how we made it to the top of the world’s tallest building, the @BurjKhalifa. https://t.co/AGLzMkjDON@EmaarDubai #FlyEmiratesFlyBetter pic.twitter.com/h5TefNQGQe