Clothing brand ‘Manto’ cautions its customers amid Lahore’s Ichhra bazar incident
The brand issued a public statement cautioning buyers to set their pieces aside if they feel unsafe or uncomfortable wearing them.
Clothing brand ‘Manto’ has cautioned its customers amid Lahore’s Ichhra bazar incident.
Karachi-based brand Manto is best known for its signature calligraphic designs in Urdu script featuring handpicked couplets from revered poets such as Allama Iqbal, Faiz Ahmed Faiz, Mirza Ghalib, and Jaun Elia.
However, the recent harassment incident has stilled fear in the country’s brand concerning the security of the individuals.
The statement from Manto comes after a woman was rescued from a charged mob for wearing a dress that featured an Arabic calligraphy that was mistaken for the verses of the Holy Quran.
The brand issued a public statement cautioning buyers to set their pieces aside if they feel unsafe or uncomfortable wearing them.
The statement was posted on the brand’s Instagram handle, saying: “In light of the current events, we feel extremely sad seeing all that has happened. This is why we wanted to address this heart-wrenching issue.”
“Please know that Your safety as an individual must always be a priority. And at any given moment if you ever feel uncomfortable or unsafe wearing your Manto outfit then please just set them aside. We would never, under any circumstance, want you to put your safety at risk,” it said.
“Every religion teaches us one essential truth: violence against women is unacceptable. It goes against everything we believe in – our values, our teachings, our faith,” it added.
“Every woman deserves to feel safe and respected,” the brand maintained.
The statement further added: As a brand, Manto is committed to ensuring that our actions align with our values. Which is why
1. We consciously avoid using words that might have double meanings.
2. Manto designs do not feature any poetry or words that may directly or indirectly reference or address God.
“Again, we want to stress to you that we are extremely grateful for your love and support, but please be safe and put yourself first. Your safety is far more important to us than anything else,” Manto concluded.
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