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ICC launches Men’s Cricket World Cup campaign video; Netizens troll cricket body for ignoring Pakistan

Cricket deserves better!

ICC on Thursday launched its Men’s Cricket World Cup campaign video, however, netizens were least impressed and trolled the cricket body for ignoring Pakistan!

A little more than 2-minute duration video feature  Bollywood superstar Shah Rukh Khan featured in the video alongside a blend of former and current cricketers, including Eoin Morgan, Muttiah Muralitharan, JP Duminy, Shubman Gill, Dinesh Karthik, Jonty Rhodes, and Jemimah Rodrigues

The general feeling is that the content has been produced by the host team but the campaign video was supposed to be for the ICC not promotions for Cricket India.

Well, the campaign film, developed in partnership with Disney Star – ICC’s global broadcast partner – says it all as it uses ‘Match Cuts’ to highlight the aforementioned emotions experienced by both players and fans over one day.

And what Pakistan gets as a total feature in the video:

– Pakistan Jersey on a mannequin

– Wahab in anguish

– Shadab getting hit x 2

– Amir bowled

– Shaheen’s celebration

– Depressed Pakistani fan

– Inzamam getting runout

Here check out the video before moving on to the reactions:

The biased treatment has hit Pakistani cricket fans hard!



There is not even a single shot of Babar Azam in the ICC promo

P.S. ICC if you don’t remember, No. 1 on the list, Babar Azam has been ICC ODI Cricketer for two consecutive years!




Cricket deserves better!



Saman Siddiqui

Saman Siddiqui, A freelance journalist with a Master’s Degree in Mass Communication and MS in Peace and Conflict Studies. Associated with the media industry since 2006. Experience in various capacities including Program Host, Researcher, News Producer, Documentary Making, Voice Over, Content Writing Copy Editing, and Blogging, and currently associated with OyeYeah since 2018, working as an Editor.

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