Model turned actress Shaheefa Jabbar Khattak has stepped into another domain as she is all set to launch her fashion brand Evervanna. Aimed to have a minimalist approach with quality fabric, the brand is inspired by fashion label Zara.
“I’ve always been inspired by the designers for whom I model and the unique clothes Pakistani fashion keeps churning out. Evervanna is in part an extension of my experience in Pakistani fashion,” Shaheefa told a leading daily recently.
“The idea was to use my personal style and preferences to create a line of clothing with one of a kind designs, accessible to everyone,” she added.
As the first reveal of Evervanna, Shaheefa and her husband Khwaja Khizer Hussain themselves donned the clothes from Evervanna and took it to Instagram to launch her fashion line.
“Since Khwaja Sahab is not an actor or a model, people can relate to him more,” she said while adding that due to this fittings and trial were comparatively difficult for her.
“With that challenge, we understood the problems a common man might face when purchasing our clothes,” Shaheefa told as she vouched for the quality of the clothes and said that both she and her husband too would wear Evervanna.